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60% consumers believe mobile tickets are more convenient and easier to use; UK survey highlights consumer demand for mobile tickets
mBlox mobilises ticketing services for Arriva Buses – February 16, 2010
mBlox launches its PayMobile France mobile payment solution
A powerful solution to monetise multimedia content and services for mobile and non-mobile websites and applications. – February 15, 2010
mBlox and Industry News
Tue, Mar 09 2010 Mobile Marketing Magazine
mBlox mTicketing seminar for the public transport sector - Just the Ticket!
David Murphy, Editor of Mobile Marketing Magazine, writes "I'm at an m-ticketing seminar organised by mobile transaction network mBlox. The audience is a mix of mobile operators, press and transport companies, with the transport companies in the majority, Most are there to hear what some of the early pioneers in mobile ticketing have to say about their experiences; in particular, no doubt, to learn what mistakes they made, so they can avoid making the same ones themselves.
There have been two case studies so far, one from Swedish train operator SJ Rail, the other from bus company Arriva. The thing that struck me about both is that the delivery mechanism for the m-ticket in each case is vanilla-flavoured SMS. In both cases, the reasons for this are concerned with reach and inclusivity. 1-D and 2-D barcodes may be sexy, but not all phones can handle them. As Mike Woodhouse, Marketing Manager UK Bus, for Arriva said when explaining why the company went for an SMS-based solution:
"We want it now. Yes things are happening with things like NFC. But two years ago, they told me NFC was two years away, now they say it's still two years away, maybe two and a half." He added that due to the design of the Arriva tickets, "our scanning device is called the driver".
And this on the day that Russell Buckley, of AdMob and the Mobile Marketing Association, and a resident of Germany, put out a tweet saying: "Why is the #Lufthansa online checkin system always so flaky? Only seems to work 50% of the time #fail". This system, which has been widely lauded, does use a mobile barcode.
So while mBlox Executive Chairman Andrew Bud may have a vested interest when he describes SMS as "the greatest mass market interactive media that the world has ever seen", as he did earlier today, you have to concede that for the moment, he may have a point."...
Tue, Nov 17 2009 Mobile Marketing Magazine
mBlox Sender-Pays Data Powers Mobile Bus Ticketing
UK bus operator Arriva has launched an m-ticketing service for all of its regional services in England, Scotland and Wales. The service has been created using mBlox Sender-Pays Data, which enables consumers to buy data-rich content via their mobile, and pay only the price of the content itself, without incurring any data download charges to their mobiles....
Tue, Nov 17 2009 European Environment Agency
mBlox Powers European Environment Agency for Air Quality SMS service for European Citizens
The European Environment Agency (EEA) have expanded their Eye On Earth portal to include a new application, AirWatch, which provides information on air quality to more than 500 million people across Europe.
The EEA works with mBlox as its short message service (SMS) transaction partner for the Eye On Earth portal, leveraging its mobile transaction network that can instantly send a message to more than 3 billion people across nearly 200 countries.
"SMS is an ideal component of the Eye On Earth service, as it is environmentally friendly and the ubiquity of SMS means that the service is accessible to everyone through mobile phones and the internet, irrespective of international borders," said Andrew Dark, CEO of mBlox....
Mon, Sep 14 2009 Sendster.co.uk
Sendster launches SMS marketing solution for local businesses, powered by mBlox
Sendster, a UK mobile marketing company, has launched a simple to use, low cost text-message based marketing service designed specifically for the 4 million local UK businesses employing 10 people or less.
Sendster allows local businesses to quickly notify customers of last-minute (perishable) offers, in-store events and other marketing opportunities.
The Sendster text-based marketing service is powered by mBlox's global mobile transaction platform, designed exclusively to manage mobile messages and data reliably between all mobile operators at the fastest possible speeds. Understanding the importance of working with a trusted partner who can provide the guidance and security to deliver its services, mBlox ensures that Sendster's text marketing messages are delivered in a rapid and secure fashion.
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