News : Press Announcements
Press Announcements
mBlox launches its PayMobile France mobile payment solution
A powerful solution to monetise multimedia content and services for mobile and non-mobile websites and applications. - Feb 15, 2010
Barcelona, Mobile World Congress, 15 February 2010: mBlox, the world's largest mobile transaction network, is announcing the launch of a mobile payment solution in France.
The French market is currently evolving, and must adapt existing solutions to new consumer usage patterns, new content providers, and new distribution channels, in order to effectively meet their different and complimentary needs.
The mBlox PayMobile solution, is based on the Mobile Payment Mobile Enabler (MPME) platform from French carriers which allows content providers and advertisers to reference, promote and monetise their service offerings on the search engines of all three mobile carriers.
"As soon as you're dealing with amounts of at least 3 Euros, you usually look at premium phone services. Starting today, thanks to the mBlox PayMobile mobile payment solution, we can offer a secure, structured, and simple monetisation solution to content providers", explains Hodny Benazzi, EMEA Vice-President at mBlox. "Our international experience has shown that each new micro payment solution launch generates increased global sales. Thanks to its simple consumer experience, mBlox PayMobile will increase conversion rates and ease customer enrolment. This new payment solution is an essential component of premium content monetisation on the web."