Mobile Ad Insertion

mBlox Mobile Ad Insertion – Bringing Advertisers and Publishers together

In today's world of A2P messaging, many text messages do not utilize the full 160 characters allotted for messages. Inserting advertising in the 'dead space' of text messages is fast becoming an established way of earning incremental revenue for content providers and an effective promotion method for advertisers.

mBlox mobile ad insertion brings together advertisers in search of ad space within quality mobile services, and publishers with spare capacity to display third party advertisements.

mBlox aggregates publishers and advertisers, enabling maximum reach through a single interface and relationship, applying the same 'Mobile Transaction Network' business model that has made mBlox the world leader in mobile messaging. Providing a one-stop solution, advertisers have access to potentially hundred of publishers, and content providers have the widest selection of advertisers to work with.

Mobile ad insertion from mBlox enables cost effective measurable advertising for new and established brands and provides an additional revenue stream for mobile content providers.

Currently operating on a pilot basis with a limited number of partners, please contact us if you wish to participate as publisher or advertiser and enjoy the benefits of mBlox mobile ad insertion.

How mBlox Mobile Ad Insertion works

For content providers, mBlox provides a hassle-free process. We provide you with an additional connection for sending messages which you want to make available for advertising (identical to that used for other messaging) and insert adverts into that traffic stream. All advertisers are pre-approved by the content provider to ensure that content is compatible.

For the advertisers and advertising networks, getting started couldn't be simpler. mBlox will load the adverts into its own ad insertion engine or integrate to a third party network to power real-time acquisition of adverts. The publisher services and audience for the adverts will be pre-approved by the advertiser and a full report will be provided. CPM, CPC, Click-to-Call models are all supported.

Benefits

• New incremental revenue for content providers, monetising existing services and enabling new services
• Highly effective, proven, promotional method for advertisers
• Access to the widest range of publishers and advertisers through a single relationship
• Complete transparency and review rights over adverts and publishers