Mobile Marketing

The ubiquity of the mobile phone now offers brands an unrivalled channel to reach and build relationships with huge audiences. With 3 billion mobile phones in circulation, virtually half the global population can be reached via mobile messaging. The consumer's relationship with the mobile phone has also changed significantly in recent years. It has become a powerful, interactive communication tool, able to produce compelling graphics and feature-rich promotional content-in short, designed for mobile marketing.

Mobile marketing has many benefits for brands and business including:

• Increasing brand awareness
• Boosting advertising and direct mail response rates
• Improve loyalty
• Highly measurable results, down to individual consumers for sophisticated customer profiling and customized offerings

Growth in mobile marketing-including advertising, direct marketing, promotions, competitions and ticketing through the mobile channel-already impresses, with more than 50 billion commercial and marketing text messages sent every month worldwide (Source: Yankee Group).

To see how Candlestick Park in San Francisco, California promotes their SMS communication channel with stadium attendees, click here to view a newscast story.

mBlox and our network of clients and partners have the expertise, knowledge and solutions to help your business.