Mobile Coupons and Vouchers

Paper vouchers and coupons have had their day, but now the mobile channel makes more sense. By way of unique offer codes, vouchers and coupons remain on consumers' phones once received, vastly improving uptake rates. Later in a retail outlet, consumers can take advantage of special offers simply by displaying the appropriate promo code to the retailer.

Distributing coupons and vouchers to consumers via SMS can drastically reduce costs associated with a campaign. Moreover, because each mobile coupon has a unique number, uptake is traceable down to the individual level, allowing the creation of sophisticated customer profiles for future customized marketing.

Relevant usage includes:

• Discount offers
• Multi-buy offers
• Bundle offers