Mobile Direct Marketing

As a direct marketing delivery channel, the mobile phone is unrivalled in its ability to put timely promotional materials in front of consumers and get superior response rates.

To see how Candlestick Park in San Francisco, California promotes their SMS communication channel with stadium attendees, click here to view a newscast story.
To see how Infiniti automobiles have used mobile marketing to increase conversion rates while reducing marketing costs, click here to view the case study.

Brands can undertake a range of direct marketing activities via mobile including:

• Coupons and vouchers - for redemption in retail stores or online
• Promotional offers - respond via SMS or click to access brand's WAP site. Redeem in-store by showing the offer on the mobile phone display to the retailer, or on the Web by entering unique offer codes.
• Online traffic building - build traffic to mobile internet site via WAP-push technology

For businesses doing mobile direct marketing, major benefits are numerous and include all of the following:

• Fast campaign set up - shorter lead times when compared to broadcast advertising
• Better campaign testing - test and tweak different versions of ads to improve success
• High level targeting
• Response measurability down to the individual
• Direct delivery of marketing messages
• Delivery receipts verifying which messages are delivered
• Higher response rates than typical Internet and conventional media channels